No matter what is being sent, all that really matters to you is
that your client can see it, read it, understand it and respond.
- What if they can’t see it?
- What if they can’t read it?
- What if they don’t react?
- Do you really know why?

Existing email marketing systems are
providing these key areas of measurement:
- Sending
- Arriving
- Opening

After all it was sent, it did arrive and they
opened it – but what did your customer see?

How confident are you that existing
email marketing measurement is valid?