Why Expression EDM is needed

Not all your customers email systems will be the same
as yours. Not every customer business environment is configured or set up the same either. Everyone has
different security settings and needs.

Existing email marketing systems cannot resolve the
variety of email inbox types, they cannot keep up with knowing what type every client has. Customers are
always changing, upgrading and evolving.

Existing email marketing systems send out HTML or MULTIPART, TEXT emails (email marketing option for,
"I don’t know what works best"). This simply upsets and frustrates your customers.

Here are some examples of the
challenges facing your customers