Why Expression
 
   
   
 

Return On Investment (ROI) comes in various forms. It really does depend on the
type and size of business but we hope some of these strike a cord with you.

- Brand awareness

- Customer satisfaction

- Measurement

- Reduced local network traffic

- Reduced customer email traffic

- Time saved

- Reduced costs less phone calls

- Time to market

   

A book publisher:
Sells books at an average £40.00 each. With Expression EDM he sells 500 more in one year. This yields actual recorded sales of £20,000, PLUS all the other ROI benefits.

A car dealership:
Sells new cars from the showroom, average sale price £18,000. With Expression EDM he invites customers to test drive a new car - he manages to sell an extra 4 cars. That's £64,000 actual recorded sales, PLUS all the other ROI Benefits.

A telecoms hardware sales company:
Sell an automated answering hold and queuing system, which can be managed remotely or by planned maintenance, with an average sale price of £3,000. With Expression EDM they manage to demonstrate their product virtually, with sound recordings. They create 4 extra product sales per year, per sales person, generating over £36,000, Plus all the other ROI benefits

A music label:
Sells CD's and DVD's and mobile phone ring tones of unsigned bands at an average price of £14.99. With Expression EDM they are able to send promotional offers to a registered fan base, via email and create on line sales through their e-commerce web site of £5,000 per month. As well as offering gig info, this increases venue attendances and takings at the door by 35%.