1.
One of the main benefits for
bands who collect loyal fan based
email addresses is that they are now
able to publicise their next gigs no
matter what email system they have.
Most of these customers are
consumer home email systems.
2. They are now developing campaigns
to offer a sample CD, video’s and
ring tones where they can sample
the tunes and buy them on line.
|
|
|
3.
As there are no limits on
campaign sends from the
system, Expression EDM
minimises their outgoings
whilst maximising their
exposure.
A web site is only part
of the marketing mix
Expression campaigns
delivered via email,
increase web traffic
for online sales |
|
